EXPERIENCE AND EDUCATION

  • Family Futures
    April 2024 - Present
    Communications Manager

    • Lead all organizational communications, including marketing, PR, advocacy, and editorial strategy.

    • Supervise a team of three and manage cross-channel campaigns from concept through execution.

    • Maintain digital and print assets; oversee web, multimedia, and podcast content.

    • Strengthen engagement through contact management, audience retention, and internal communications.

    • Represent the organization publicly and support donor and community initiatives.


    Grand Rapids Symphony                               June 2014 - April 2024
    Digital Marketing Manager

    • Strategically manage and enhance the Grand Rapids Symphony's digital presence, encompassing responsibilities in social media oversight, website administration, email marketing, and both paid and organic digital marketing campaigns.

    • Collaborate cross-functionally with third-party media buying agencies and internally with fundraising, education, artistic, and administrative teams to effectively promote events and support the institution's marketing objectives.

    • Successfully assisted in the development and implementation of a comprehensive digital marketing strategy leading to a significant 24% year-over-year revenue growth in single tickets and generating over $600,000 in overall sales for the 2023-24 Holiday concert series.

    • Expertise in content creation and editing, producing compelling copy for radio spots, brochures, program books, web content, and other materials.

    • Spearheaded the initial redesign of the organization's website in 2015 and continued to oversee regular updates, ensuring alignment with various departmental needs and goals.

    • Led the recruitment, training, and supervision of 25 interns in the digital marketing department, fostering talent development and team efficiency.

    • Cultivate and maintain strong relationships with staff, musicians, volunteers, and external partners, enhancing collaborative efforts and organizational outreach.

    Southwest Michigan Symphony Orchestra
    March 2014 – May 2014
    Development Intern

    Opera Grand Rapids
    May 2012 – November 2012
    Development Intern

    Broadway Grand Rapids
    January 2012 – April 2012
    Marketing & Public Relations Intern

  • Ferris State University, Big Rapids, MI
    December 2012
    Bachelor of Science in Business
    Major: Marketing, Concentration - Music Industry Management
    Minor: Special Event/Meeting Planning

MY SERVICES

  • I help organizations plan, create and publish engaging content that aligns with their goals, building audiences, and driving action

  • I design and execute digital campaigns (social media, email, content) to grow your reach and create meaningful experiences for your audience.

  • I build websites from concept to launch — developing clear strategy, purposeful messaging, and cohesive design that reflects your brand and engages your audience.

  • From concept to distribution: I help book, interview, record, edit and publish podcasts that tell compelling stories

recent projects

  • PODCAST - Emotional Duct Tape

    Podcast - Emotional Duct Tape

    This was the most downloaded episode in a series on grief and how everyday people process those complex feelings.

    LISTEN
  • VIDEO - Family Futures

    Video - Family Futures

    With the assistance of a local videographer, I conceptualized this impact video featuring staff, community members, program participants and more.

    Watch
  • A scene from the Black Panther in concert with women dressed in traditional and artistic costumes inspired by African culture, some holding spears, with a rocky background.

    Social Media - Grand Rapids Symphony

    Over the years, I have created social media content for Facebook, Instagram, Twitter/X, and TikTok.

    See it
  • Yellow background with black and white text that reads 'I Made This! A Creative's Podcast'. Various hand-drawn icons around the text, including a guitar, camera, paint palette, light bulb, and scissors, representing creativity and artistic tools.

    podcast - i made this!

    This was the most downloaded episode in a series about creativity and the creative process.

    Listen
  • Screenshot of a Zoom video call with a man with a beard and glasses on the left and a woman with glasses on the right, in a room with bookshelves.

    Video series - musician monday

    During the height of COVID-19, I conceptualized a series of live conversations with musicians of the Grand Rapids Symphony.

    Watch
  • A podcast cover image featuring a woman and a man in a conversation. The woman is wearing headphones and speaking into a microphone. The man, with a beard and glasses, is pointing at her. The background is green with text that says, 'When Should Your Baby See the Dentist?'. Additional text reads, 'Thrive By Five Podcast' and 'EP2'. Duration of the episode is 37:54.

    podcast - thrive by five

    I launched the Family Futures podcast in which I interviewed community members, staff and others on child development.

    watch

Contact ME

Are you interested in working together? Do you have a question about something not listed here? Please send me a message!

CONTACT